Skincare jargon confuses 85% of women, while 37% buy ingredients they don't understand
Nearly 85% of women believe that skincare marketing has become too full of jargon for the average person to understand, according to a new consumer study.
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Professional Beauty Awards 2027 open for entries: How to enter the UK’s top beauty and spa awards
Entries are now open for the 2027 Professional Beauty Awards, with categories for spas, beauty salons, skin clinics and individual practitioners.
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PB Videos
Caroline Hirons on respect for the beauty industry
In this must-listen conversation, Caroline dives into why the beauty industry deserves more respect, the true power of authenticity on social media, and the strategy required to build a strong, lasting beauty brand.
