PB meets Guillaume Lefevre, President and Co-founder of THÉMAÉ
Founded in 2007 by Guillaume Lefevre and Bertrand Thiery, THÉMAÉ is a face & body cosmetics and spa brand which finds its inspiration in the art of tea. The two founders explored the many virtues of the four types of tea around the world (black, green, white and red) in order to extract the best one for the well-being of body and skin care by combining them with spring water to maintain their purity.
Their brand is present in the THÉMAÉ spa in Paris and in prestigious partner spas in numerous countries across 4 continents.
PB: What is your most popular product and what do you think makes it popular?
GL: I would say that our massage balm is one of our very popular products. This rich and creamy balm, enhanced with the rejuvenating properties of black tea, immediately pampers and soothes the body.
PB: What makes your products special over the competition?
GL: THÉMAÉ, Japanese name for the tea preparation ceremony, is a unique tea based expert line of cosmetics & treatments for face and body. These sublime textures hold the promise of results and total wellbeing. The tea plant has over 30% of polyphenols (one of the highest levels of antioxidant concentration known) and contains antioxidants 200 times more potent than Vitamin E.
PB: How cost effective are your products when introducing them into a salon?
GL: Our cost per treatment is very competitive taking into account the quality that high-end Spas are looking for.
PB: Do you provide any extra services for professionals who use your products in their salons?
GL: Yes of course. We believe that without service and training, there is no quality Spa treatment.
PB: Why should salon owners visit your stand at the show?
GL: If a Spa professional answers “yes” to the four questions below then they should come and meet us at our stand X29 and learn more about our wonderful products and treatments. We are an enthusiastic friendly family run spa business who would love to share our passion with them.
- You are a high-end Spa Assistant Manager, Spa Manager or Director , Spa Owner, Hotel Spa owner, who is eager to discover a new unique and ultimate Spa experience.
- You believe that Tea is a fantastic plant which makes sense for the health & beauty.
- You are focused on high quality treatments, attention to details and never compromise on quality for your Spa clients.
- You want unique efficient professional cosmetic products that are not sold in the department stores or pharmacies but only focus on luxurious professional Spas.
PB: Are you having anything new on your stand at the show?
GL: Yes, we are launching our third massage balm called “Baume Délicieux, Thé en Orient” (with fresh perfume of Jasmine, Orange Blossom, Patchouli and Ylang-Ylang.
PB: What tips would you give salon owners looking to introduce a new line into their salon?
GL: Look extremely carefully at the quality of the products, the treatments & the trainings and even more at the quality of people: their real passion, their values and honesty, their level of commitment, their enthusiasm, their professionalism, their product supply efficiency, their attention to the details, their spa clients they are working with.
PB: What’s going on outside of show activities.
GL: We have just completed the THÉMAÉ launch as the exclusive brand of the new wonderful Westin Singapore hotel Spa.
Meet THÉMAÉ on stand X29 at Professional Beauty London 2014, taking place on 23-24 February at ExCeL London. Free tickets are available here.